Refrane unlocks free time for Namibian businesses

Refrane, a Namibian tech start-up founded in 2024, develops automation systems to streamline business processes, boost efficiency, and free teams to focus on growth and innovation. Refrane co-funder Even Hashikutuva says its idea came from a simple observation of businesses spending endless hours on processes that should work more efficiently. “We didn’t just see inefficiency,” the team explains. “We saw lost potential, of people, teams, and even entire organisations.” Hashikutuva says that belief became the driving force behind Refrane’s work: helping Namibian businesses grow with ease, work smarter, and unlock their true potential. Its values include keeping people at the centre of automation, building only what solves real problems, ensuring fairness, protecting data and systems, and contributing to the community, Hashikutuva adds. Refrane head of development Charles Titus highlights the technical drive behind their progress, saying: “Our goal is to build systems that don’t just work once, but keep working reliably under pressure. We’re making sure that the technology behind RecruitFlow OS and GeoSynth is not only innovative but dependable.” The organisation has focused on scaling its flagship product, RecruitFlow OS, while preparing to launch GeoSynth in 2026. Titus adds that the team wants to build full value-chain systems that guide companies from product development to delivery. Refrane offers a range of business development and automation services, such as Refrane: building freedom through automation 1 value creation (helping define and shape products), and attention flow (marketing systems). “Automation is not about replacing people,” the team says. “It’s about freeing them. It’s about giving young people time to dream and create, giving leaders space to focus on growth, and giving families the chance to be present for what matters most.” If that vision holds, Refrane could become one of the forces shaping Africa’s future, one automated system at a time, the team says. Warehouse Tech Hub manager Wouter van Zyl, who helps run the hub, says he believes Refrane has great promise. “This business has a lot of potential,” he says, noting how important it is to support young tech companies in Namibia.