By Alvin Lansana Kargbo
Chief Executive Officer of Africell Sierra Leone, Shadi Gerjawi, has reaffirmed the company’s commitment to advancing the United Nations Sustainable Development Goals (SDGs) during his address at the UN80 Day Conference held on Friday, October 17, 2025, at the New Brookfields Hotel in Freetown.
Speaking before representatives of the United Nations, Government officials and development partners, Shadi Gerjawi said Africell remains proud to be part of the UN’s global mission to promote peace, development and human rights, emphasizing that the company’s operations are aligned with several key SDGs.
He noted that Africell has collaborated closely with the United Nations for over 15 years in Sierra Leone, providing reliable internet connectivity and communication infrastructure to support peacekeeping missions and humanitarian coordination.
“At Africell, we are proud to be part of this noble journey. Our partnership with the UN reflects our belief that progress is only possible when we are connected, digitally and socially, toward a shared goal,” he said.
Shadi Gerjawi cited Africell’s partnership with UNICEF as a key example of innovation in education. Through the collaboration, Africell launched a free short code learning passport that provides thousands of children access to educational materials at no cost. He also highlighted the establishment of Africell’s E-Learning Center, which trains over 1,500 students annually in digital skills to enhance learning and employability.
“This initiative represents our contribution to Sustainable Development Goal 4; Quality Education. We are ensuring that no young person is left behind in the digital age,” he said.
Reaffirming Africell’s commitment to Goal 5 – Gender Equality, Shadi Gerjawi said the company was the first in Sierra Leone to sign the United Nations Women’s Empowerment Principles. He explained that through that initiative, Africell has rolled out leadership and digital skills programs that empower women and promote workplace equality.
“When women are empowered, entire communities become stronger and more prosperous,” he stated.
On Goal 16 – Peace, Justice and Strong Institutions, the Africell CEO disclosed that the company supports over 74 radio stations nationwide to promote peace, civic participation and social cohesion. Those partnerships, he said, amplify community voices and help strengthen democracy and unity in Sierra Leone.
Highlighting Goal 9 – Industry, Innovation and Infrastructure, Shadi Gerjawi emphasized Africell’s role in driving digital transformation and innovation across Sierra Leone. He noted that the company continues to expand broadband coverage, support startups and develop technologies that bridge communication gaps.
“Connectivity is not just a service; it is a catalyst for development,” he explained. “We are building the infrastructure for a smarter, more inclusive future.”
He reaffirmed Africell’s dedication to providing high-quality, affordable communication services that connect people and create opportunities for progress.
“Communication is not a luxury; it is a lifeline,” he said. “As the United Nations celebrates 80 years of global impact, Africell stands ready to continue working alongside the UN to connect people, empower communities and drive sustainable change.”
The UN80 Day Conference brought together partners committed to advancing the Sustainable Development Goals, with Africell once again demonstrating its leadership in digital empowerment, innovation and social development in Sierra Leone.
