By Alvin Lansana Kargbo
Africell Group has officially launched Africell Business, a new enterprise brand designed to provide advanced connectivity, digital solutions and tailored services for corporate institutions as well as Small and Medium Enterprises (SMEs) in Sierra Leone.
The launch event, held at The Leads Hotel in Aberdeen, Freetown, attracted senior Government officials, private sector leaders, corporate clients and development partners, marking what the company described as a major step toward deepening Sierra Leone’s digital economy.
Speaking at the ceremony, Africell Chief Executive Officer, Shadi Gerjawi, said Africell Business represents a strategic transition from traditional telecom operations to delivering customized enterprise services that meet the growing digital needs of institutions and businesses.
According to him, the new brand is supported by a restructuring of Africell’s internal operations, including investments in specialized corporate teams, improved service delivery standards and the deployment of secure digital platforms aimed at supporting business productivity and growth.
He highlighted key focus areas of Africell Business to include cloud hosting, data management, satellite monitoring and integrated digital payment services, stressing that SMEs remain central to Africell’s long-term growth strategy and national development goals.
Benjamin Okoro, Africell Group Head of Corporate Business, described Africell Business as a structured platform designed to build stronger corporate relationships through service digitization and responsive customer engagement.
He introduced the Africell Business Client Portal, a digital platform developed to support corporate account management, service monitoring and enterprise customer support. He also unveiled Africell Business Heritage, an initiative aimed at recognizing indigenous enterprises that are contributing to innovation, job creation and local economic development.
During the event, Benjamin Okoro announced that three SMEs were honoured under the Heritage platform for their contributions to local industry and enterprise growth.
Government officials at the launch commended Africell’s growing role in national development, particularly in digital innovation, youth empowerment and business transformation.
Minister of Information and Civic Education, Chernoh Bah, said Africell’s investment in local talent, media innovation and community engagement has strengthened its reputation as a reliable partner in Sierra Leone’s development journey. He noted that Africell Business will improve access to enterprise digital services, especially for SMEs that remain critical drivers of economic growth and job creation.
Similarly, Minister of Communication, Technology and Innovation, Salima Bah, said Africell Business represents a significant shift from providing connectivity to actively enabling digital transformation across multiple sectors of the economy.
She disclosed that recent national investments in digital infrastructure have improved network coverage nationwide and laid a strong foundation for enterprise expansion. She encouraged sustained collaboration between Government and industry players to ensure that more startups and SMEs are successfully integrated into the digital economy.
In his keynote address, Chief Minister ,David Moinina Sengeh, said the launch aligns with the Government’s National Development Plan and its vision of transforming Sierra Leone into a green, inclusive middle-income country by 2039.
He noted that Africell’s investments in 5G, fiber connectivity and enterprise-focused solutions are boosting competitiveness, strengthening digital inclusion and expanding the space for more productive public-private partnerships in Sierra Leone’s technology ecosystem.
The event also featured raffle draws, with several invited guests winning smartphones, WiFi routers and a Samsung S26 as the star prize.
Africell further announced a promotional campaign that will offer FIFA World Cup 2026 tickets to business customers who sign up for, activate or renew Africell Business services under 12-month contracts. The company said the promotion will include five weekly draws and two grand prize winners.
With the launch of Africell Business, the company says it is positioning itself to expand enterprise digital solutions, improve corporate connectivity and strengthen SME support services as part of its long-term strategy to accelerate digital growth and innovation in Sierra Leone.
