By Ibrahim Sesay
Africell Sierra Leone and its mobile financial services subsidiary, Afrimoney, have reinforced their commitment to delivering reliable telecommunications and digital financial services nationwide following a strategic engagement tour of Bo and Kenema by their senior leadership. The visit, conducted by Africell CEO Shadi Gerjawi and Afrimoney CEO Martison Obeng-Agyei, aimed to deepen customer engagement and ensure services remain responsive to the needs of communities in the South and East.
The tour formed part of Africell’s broader strategy to strengthen regional operations through direct interaction with customers, agents and staff. During the engagements, Shadi Gerjawi described the South and East as regions of “longstanding importance” to Africell’s growth and national footprint.
Speaking shortly after meeting with staff and customers, he emphasized the value the company places on maintaining strong relationships at the community level.
“Our goal is to listen, understand, and react to the feedback from our people,” Shadi Gerjawi said. “We want to ensure that both our customers and staff enjoy better conditions and improved services.”
He noted that the face-to-face engagements allow the leadership to observe operational realities, assess challenges and support staff working directly with customers. The Africell CEO praised the dedication and resilience of the regional teams, highlighting their central role in delivering quality service across the country.
“Africell values the people of the southern region deeply,” he added. “That is why I always make it a point to come personally and ensure that their concerns are addressed.”
Afrimoney CEO Martison Obeng-Agyei used the tour to reaffirm the company’s commitment to expanding digital financial inclusion to all parts of Sierra Leone, regardless of location. He noted that Afrimoney continues to simplify transactions for thousands of customers by offering user-friendly, accessible financial services that support education, business and everyday payments.
He highlighted the recent initiative enabling Njala University students to pay their fees seamlessly through Afrimoney, a development that has eased longstanding challenges associated with campus payments.
Martison Obeng-Agyei also engaged directly with Afrimoney agents, stressing the importance of their role in ensuring that digital financial services remain accessible to rural and urban populations alike. He disclosed that Afrimoney is currently running a nationwide promotion that rewards agents with millions of Leones for performing regular transactions, thereby strengthening incentives for improved service delivery.
“The visit was designed to strengthen our interaction with customers and agents and ensure Afrimoney continues to lead in providing easy, reliable and secure financial services,” he noted.
The joint presence of both CEOs in Bo and Kenema underscores Africell’s growing investment in community-centered service expansion and its commitment to maintaining a strong national presence. The executives assured residents that Africell and Afrimoney will continue to improve connectivity, introduce innovative digital products and enhance customer experience across Sierra Leone.
As the telecommunications and fintech sectors evolve rapidly, Africell and Afrimoney reaffirmed their mission to bridge digital gaps, empower communities and support Sierra Leone’s socio-economic development. The tour highlighted the companies’ dedication to ensuring that no region is left behind as the country continues its digital transformation journey.
