By Foday Moriba Conteh
Shalimar Trading Limited, one of Sierra Leone’s foremost automobile distributors, continues to solidify its dominance in the transportation sector through its exclusive partnership with TVS Motor Company. Based in Chennai, India, TVS Motor Company stands as the third-largest motorcycle manufacturer in India, celebrated globally for its innovation, reliability and high-performance vehicles.
As the sole authorized distributor of TVS motorcycles and three-wheelers across Sierra Leone, Shalimar Trading has significantly expanded TVS’s presence nationwide. From individual riders to commercial transport operators, the company offers a versatile range of motorcycles, scooters and tricycles designed to meet the diverse mobility needs of Sierra Leoneans.
Among its most popular offerings is the TVS Star LX, a robust and efficient motorcycle that has earned the trust of everyday riders for its durability and low maintenance cost. The TVS Victor, on the other hand, combines elegance with superior comfort; perfect for professionals seeking both style and function in their daily commute.
Urban commuters have also embraced the TVS Jupiter, renowned for its smooth ride and cushioned seats that deliver unmatched comfort on Freetown’s bustling streets. For those in need of multi-passenger transport, the TVS King Deluxe provides exceptional reliability and spacious comfort, accommodating up to four passengers, an ideal solution for family and commercial use alike.
In the commercial transport market, the TVS Star HLX series, available in 100ES, 100KS, 125 and 150cc variants, continues to dominate due to its strength, fuel efficiency and ability to perform in challenging terrains. The company’s high-performance segment is represented by the TVS Apache RTR 200, designed for speed lovers; while the TVS NEO XR appeals to younger riders with its sleek and modern scooter design. Another customer favorite, the TVS ZT 125, is praised for its resilience and adaptability across all road conditions.
To further support families and small-scale businesses, Shalimar Trading also supplies the TVS XL 100, a practical moped known for its extra legroom, durability and efficiency; making it a preferred choice for both household and commercial use.
Shalimar Trading’s strategic partnership with TVS Motor Company underscores its commitment to delivering world-class mobility solutions at affordable prices. The company’s nationwide service network, availability of genuine spare parts and customer-oriented approach have positioned it as a trusted name in Sierra Leone’s automotive industry.
Beyond its collaboration with TVS, Shalimar Trading also serves as an authorized distributor for other globally recognized automobile brands, including Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland, further reinforcing its leadership in the market.
With operations now extending into neighboring Liberia, Shalimar Trading continues to expand its regional footprint, championing innovation, accessibility and quality in the motorcycle and automobile business across West Africa.
Address: 39A Freetown Road, Freetown
Phone: +232 76 308184
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